Step 2: Maximising Your Internet Marketing
How best to use your online marketing tools to boost sales and customer satisfaction
Having the tools in place is important, but knowing how to effectively use them is critical to the success, or failure, of your business. Just having a website live on the internet doesn't mean that the customers will come flooding in, you need to get to work on driving the traffic to your business.
In this free, online 30 minute workshop we will look at the best practices for online marketing, with some handy tips for managing your website and other online activities to ensure they are a success.
What will the workshop cover?
1. Search Engine Marketing/ Optimisation
For many businesses, one of their key online marketing goals is to be 'number one on Google' - to achieve this you need to think about your keywords and how you will optimise your site for these.
2. Create some content
One of the biggest challenges for a business owner is creating new content for their website, social media and email marketing campaigns, however it is one of the most important things to do as this will have an impact on the success of a website.
3. Engage with customers and prospects
With all of these online tools at your disposal - use them! Setup a regular newsletter and start communicating through social media and via email marketing campaigns
What do I need for the workshop?
Once your place on the online workshop has been confirmed, you will be emailed the link to access the online meeting with. To join this you will need a computer with a working internet connection and either a headset or a phone to dial in with. All details on how to join will be included in the email.